Internet Marketing - Google Maps and SEO

How internet marketing can use Google Maps to improve local SEO

Local businesses who want to generate more business to their website with internet marketing, will see the impact that a Google Map will have for getting your business noticed online.

Spending some time to work on your Google map will bring you page 1 benefits even if page 1 hasn't yet been achieved organically with your SEO. If your site is already on page 1 then being up there with the map listing can make your business profile look stronger to potential customers.

Google maps produces a map with single line business listings which often comes above the first page 1 position 1 organic listing.

Build your business listing with Google maps by going to Google Places (formally known as Local Business Centre) and create an account.

Take action and complete all the sections within this, adding a keyword rich (but not spammy) description, opening hours, images and payment methods.

Ensure you complete the Google Maps listing to contain the same business name, address and telephone numbers as what appears on the website itself.

Google wont allow you to create a different listing for different locations that your business serves so ensure that your add these in using the list of area's served selection. This maximises the area of the map Google will connect your business with but don't abuse this option, keep it realistic for it to work properly.

Make sure you enhance your place page by adding as many of the available media options such as images and video as possible and if applicable, create coupons or add weekly specials. The more information you can give Google the better they can list you.

Filling this information in is just the start. If your industry is not very competitive then you may be lucky enough to be amongst the listings right from filling in this listing alone but more competitive industries and areas will require a little more work. ( Although this is actually also recommended to keep your listing on the search engine maps and strengthen your listing).

There are many other ways you can improve the position of your Google map and one of these ways is getting happy clients / customers to write testimonial style reviews for you in the review section of your listing, as these boost your map profile.

Listing yourself with local directories for the town of your Google map address will increase your location profile, reinforcing the strength of your listing. You can find these in Google by simply typing into the search "Nottingham directories" for example.

All directories that enable you to verify your location with a Google map within them are an excellent way to promote your Google map.

These listings are often different to your standard link building and more like the Google places listings, as many of these sites don't produce a quality SEO link as such but they produce citations of your business that usually come high in the search engines.

These citations result in the directories themselves coming up in the listing of Google but with your business information. Although these don't produce great SEO benefits to your sites set keyword organic rankings, it does have the benefits of increasing your Google map position and helps it to get it with the top few we see in the search engine lists.

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